Nearly 38 percent of people who use a cafe’s Wi-Fi say they make an online purchase during their visit, according to the findings of a report released today from mobile media company JiWire.
In addition, the iPhone and iPod touch are hugely popular with the cafe crowd, the report reveals. The two Apple devices account for a whopping 98 percent of mobile gadgets used in cafes with Wi-Fi.
via gigaom.com
My inspiration for passing this on comes from the first comment at the above link:
The number about online purchases made while in cafe wifi is alarming – unless every one of these folks understands wifi security, etc.
Eideard makes a very good point here...
